Getting people to reply to your emails can be challenging. You want to ensure you’re writing exciting and engaging emails, but you also don’t want to come across as too pushy or sales-y. So how do you strike the perfect balance? Read on for our top tips on how to get more replies to your emails.
Email writing tips: Guaranteed replies
Keep it short and sweet
People are busy and don’t have time to read long, rambling emails. Get to the point quickly and be concise in your writing.
Personalize your emails
Generic, one-size-fits-all emails are easy to ignore. Take the time to personalize each email, so it feels like you’re speaking directly to the recipient.
Make it about them, not you.
Your recipients don’t care about your latest product launch or company news—they want to know what’s in it for them. Focus your email on how your recipient will benefit from taking the desired action.
Use a strong subject line
Most email users have a similar routine when they check their inboxes. They scan through the subject lines of each email, looking for ones that look interesting or important. If an email doesn’t have a persuasive email subject line, it’s likely to get deleted without being read.
So, how can you make sure that your subject lines are effective?
- First, take a look at the overall length of your subject line. A good rule of thumb is to keep it under 50 characters. This may seem like a short amount of space, but you want to leave room for the recipients’ email programs to add extra information (like the sender’s name or the date).
- Second, include a keyword or phrase that sums up the main point of your email. This will help to grab the reader’s attention and give them a sense of what they can expect from your message.
- Finally, avoid using overly sales language or making promises that you can’t keep. Be honest and direct, and your readers will be more likely to engage with your email.
Include a call to action
Tell your recipients exactly what you want them to do, whether clicking on a link, visiting your website, or making a purchase. The more specific you are, the more likely they are to take action.
Email can be a great way to connect with customers and build relationships—but only if people read and respond to your messages! Follow these tips, and you’ll be well on your way to getting more replies (and furthering your business goals).